12 DAYS OF TIGI: CREATING IMAGERY - TIGI FUSE

Anthony Mascolo is never happier than when he’s behind a camera and has been shooting his own images since the early 1980s. The influence of his photographic work on the industry and other hairdressers has been much documented.

As well as creating content for Infringe, the magazine he runs with wife Pat, Anthony also shoots much of the imagery for TIGI’s education collections and brand campaigns. 2019 has been a busy year not just for Anthony, but also our in-house photographers, Alex Barron-Hough and Mauro Carraro.

We take a look back at all the fantastic shoots from the year.

2019_06_11_TIGI_Classics_Creative_BTS_Modern_Classics_London_BTS_Nikon_422_web
2019_06_11_TIGI_Classics_Creative_BTS_Modern_Classics_London_BTS_Nikon_422_web

CAMPAIGNS

In 2019 TIGI Copyright released their latest campaign for the launch of the True Light Freestyle Blonder. Led by Anthony Mascolo and Global Creative Technical Director, Christel Lundqvist, the shoot captured the new Blonde Balayage collection, including two new freehand painting techniques: LA Lights and Vogue Lights.

It’s been a busy year for Bed Head also, with the release of the #YVOT (Your Vibe Our Tribe) campaign which, shot in California, features a tribe of diverse and dynamic creative influencers who show how their hair is part of their individuality and self-expression.

Keep your eyes peeled for more exciting new content coming soon from Bed Head (take a sneak peek here).

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2018_10_23_TIGI_COPYRIGHT_KV_FINISHED LOOKS_BTS_175_SML copy
Copyright Blondes Collection
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FINAL_2018_12_04_YVOT_Studio_Day3_Balloons_01_1649_v1_web
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FINAL_2018_12_04_YVOT_Studio_Day3_Dani_06_1448_v1_web
Bed Head #YVOT
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FINAL_2018_12_04_YVOT_Studio_Day3_Paris_01_0485_v1_web
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31_BH-Camp-BTS-RTeml_MC2_5003 copy
New Bed Head (coming soon!)
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10_BH-Camp-BTS-RTeml_MC2_4804 copy

EDUCATION

Of course, one of our photographic highlights this year is TIGI Modern Classics, which features a collection of beautiful and inspirational imagery, and 16 new step by step videos. After months of planning and production, Anthony and the team were excited to launch the collection at the TIGI European Convention in July.

European Session Director, Maria Kovacs, also used her editorial skills to create a series of education shoots, Royal Rebellion and Opulent Anarchy, which translated the season’s trends into wearable, salon looks.

And not forgetting the great work that Alex Barron-Hough created with the US Creative Team at this year’s Total Concept courses.

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Magdelema_May_01_176 2_RGB_web
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Modern_Classics_London_Natasha_03_081_RGB_web
Modern Classics
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2019_06_11_TIGI_Classics_Creative_BTS_Modern_Classics_London_BTS_Nikon_249_web
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FINAL_2019_02_07_TIGI_FUSE_TRENDS_ROYAL_REBELLION_TIFFANY1_121_F1_web
Royal Rebellion
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2019_02_08_TIGI_FUSE_TRENDS_SBS_OPULENT_ANARCHY_SOPHIE_1_237_F2
Opulent Anarchy
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total concept.jpg 3
Total Concept
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FINAL_2019_08_21_TIGI_TOTAL_CONCEPT_NYC_ANNIKA_2_1551_WEB

SALONS

It’s not just been a busy year for the TIGI team but our salon partners too, who have shot fantastic work at the Bed Head Studio. Here’s a selection from the year.

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SMOKY EYES F&M FINALS_PHILIPPINE_01_0774_V1_MED
F&M
DEWY LIPS 2019_07_15_FORRESTERS_SHANNON_2_1562_WEB
DEWY LIPS 2019_07_15_FORRESTERS_SHANNON_2_1562_WEB
Forresters
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FINAL_2019_03_29_ANDREW_JOSE_Elys_Hutchinson_2702-f1 copy
Andrew Jose
FINAL_2019_03_10_STIL_VALA 2_05161459_V1_WEB
FINAL_2019_03_10_STIL_VALA 2_05161459_V1_WEB
Stil
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2019_05_21_ANDREW_COLLINGE_IVA_2_1316
Andrew Collinge

Credits

  • Photography: Alex Barron-Hough
  • Mauro Carraro

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