These days we all know social media is important to grow any business, but if we’re not careful it can be something that takes a lot of investment in time and doesn’t achieve what we’re hoping.
Before you go ahead and blindly post pictures hoping it will grow your business, think what you want to achieve. Is it to grow your clientele? Is it to attract a certain demographic, for instance younger clients, mature clients (who are likely to come more regularly), colour clients, or perhaps more male clients? Do you want to inspire your team, build your retailing, grow your business, or make your mark in your local community? Each of these topics will require a slightly different message.
It might be that you want to achieve all of the above but the important thing is to know what you want, set your goals and plan.
So here are our 20 tips to help you grow your social media this year.
11. Mix it up. Don’t go down the route of endless back-views of split squares with a before and after. There are so many images like this so try using carousels, videos and varied content to keep your feed interesting.
12.Think about creating a ‘Selfie Spot’ in the salon where clients can take a picture of their new style for their own social media, and you can shoot them to use on your social media (with their permission of course).
13. Keep up to date with celebrity looks. If you don’t reference them your clients will! A film star’s new cut or colour, hair at events like the Oscars and Met Gala are always inspiring.
14. Use your clients to endorse you. If they love their hair and allow you to take a photo of their style, then ask them for a quote.
15. Get your team involved. Brainstorm ideas for content. Get them to post on their own social media pages. Promote them so they feel loyal and inspired.
16. Create your own hashtags, perhaps using your mission statement and ensure you put this on all your posts.
17. Engage with your audience: make sure you reply to every comment on your posts and Stories. This is really important.
18. Set time aside to grow your social media, even if you aren’t the one physically posting, you need to know what’s being posted and monitor the results.
19. Whether it’s Halloween, Thanksgiving, Christmas, New Year, Mother’s Day, Father’s Day, spring, summer, autumn or winter… use every opportunity to post something and build into your digital marketing plans.
20. Promote your social media handles on everything in the salon so your clients can follow you and get involved.