ANTHONY MASCOLO: WELCOME TO APRIL FUSE - TIGI FUSE

How are you all doing? Things are certainly different from normal and we’re reflecting that in our coverage for April. It seems incredible to think the Fuse team had a brainstorm in mid-March to plan content for the coming months and days later found themselves ripping up most of those ideas! Since then, I have had a lot of video calls with the TIGI International Creative Team and Fuse team – something most of us weren’t expert in doing a week ago, but are now if not expert, then certainly ‘almost confident’ – and have come up with a new plan.

We’ve also looked through some of our past collections and chosen our favourite cut and colour techniques. You’ll find these in the education section of Fuse, starting with one of my favourite collections: SHIFT.

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We know salon owners will be working hard to connect with their teams and their clients, as well as planning for the reopening of their salons.  We’ve been out there talking to you – and will be giving you some ideas and information that you can adapt for your own business.

Mainly though we want to connect with you, and will welcome any discussion ideas you might like us to cover. Everyday, things are changing and because of that we’re ready to adapt our content to be relevant to you.

And of course, if you want to keep up with the latest information, don’t forget to subscribe to the new TIGI Fuse newsletter, so you’ll always be the first to know what’s happening.

Keep strong and healthy.
Anthony Mascolo

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