Bed Head is the ultimate key to creativity, a brand that has inspired hairdressers for over 20 years. This month sees the launch of the latest Bed Head campaign shot by TIGI founder, Anthony Mascolo, the man so synonymous with the brand.
The 2020 Campaign recognises everyone’s creativity – hairdresser and client – and plays on the idea that ‘Everybody wants to be somebody’.
The new campaign has been created to inspire and give confidence, allowing everyone to express their individuality, using the theme: Be You. Be Bold. Be Bed Head. As Anthony says, “When it comes to hair, we believe everyone should have the freedom to be experimental. Whatever your hair type, whatever your style, Bed Head wants you to express your creativity with products created to inspire and assist you to reach your hair goals.”
The TIGI International Creative Team created five individual looks using Bed Head’s fantastic products, to inspire you and your clients to get creative. Covering short and textured looks, as well as big and bold styles, the new campaign and styling education allows you to let your creativity flow and inspires your clients to style their hair the way they want it to be.
“It’s time to celebrate YOU and not apologise for it!” says the Bed Head team. “So, our question back to you is what makes you uniquely ‘you’ and are you celebrating it?”
Go on! It’s time to play, create and own your hair! #LetYourCreativityRule