With the launch of True Light Freestyle Blonder, Anthony Mascolo and Christel Lundqvist collaborate on our new Blonde Collection, using TIGI Copyright to empower salons with blonde hair techniques that are commercial, sought after by clients and easy for hairdressers to recreate in the salon.
About the collection, Anthony says “It is all about the salon classics. We have chosen three salon looks that stylists see every day and clients are looking for. Salons will be able to use this collection like a look menu. Since the haircuts are very different, stylists can customise them to suit any client.”
Blondes and lightening services are a large portion of salon business and include popular speciality services such as balayage and other freehand techniques. Our Blonde Collection features wearable looks that can be customised to the individual style, personality and lifestyle of your clients.
“What’s so exciting about this collection is that it’s very commercial but with a TIGI edge” says Anthony. “Commercial today is almost like the new luxury. It’s very chic and understated but it has a natural flair to it. Where you see different movements throughout the hair and different variations of tone, it’s these subtle details that make a massive difference, and also makes it a little bit more creative.”
The looks in the new Blonde Collection were inspired by the urban fashion scene of LA and London, and have been created with the new True Light Freestyle Blonder, the latest addition to our TIGI colour portfolio.
The innovative hair lightener was designed for freehand techniques from balayage to micro and baby lights, formulated with Clay for easy application, whether you are a balayage expert or beginner, and our exclusive Anti-Breakage Arginine Complex for stronger, healthier and conditioned blondes.
TIGI Copyright enables salons to create 360° services with colour, care, styling and cut techniques working in perfect harmony. As a full-service salon brand, TIGI Copyright is designed to unleash colour creativity and enable personalised salon-friendly looks with in-salon treatments and at-home care regimes for clients.
Find out more about the TIGI Copyright range at tigicopyright.com or speak to your TIGI Education Specialist about how you can elevate your lightening services with the support of our hairdressing courses.
Share your balayage looks with #TIGIfreestyleblonder #TIGIfuse