The inspiring cut, colour, treatment and styling techniques behind the new TIGI Copyright looks were created by TIGI Founder, Anthony Mascolo and Global Creative Technical Director, Christel Lundqvist, using TIGI Copyright Colour and Care.
Designed to inspire, the iconic new Copyright looks give a modern take on the salon classics, allowing hairdressers to unleash their creativity with TIGI Copyright Colour, while preserving the health of clients’ hair with bespoke TIGI Copyright Care treatment services.
Creating the new campaign, award-winning colourist and blonde specialist, Christel, worked closely with Anthony to combine their knowledge of trends and artistic techniques, as well as their understanding of salon needs.
The powerful yet feminine looks on models Zoe, Natalie and Annie Marie were inspired by popular salon looks from the urban fashion trends and beauty scenes of London and Los Angeles.
Created with advanced TIGI Copyright Colour formulas, and paired with high performance TIGI Copyright Care treatments, the inspiring, luxe styles were finished with the nourishing and innovative TIGI Copyright Custom Create styling range.
If you’d like to stock TIGI Copyright in your salon, find out more here.