Whether your salon is already open, or you’re still working hard to get everything in place for the big day, one big concern has to be managing the influx of colour clients desperate for your services.
And of course, the big issue is most of those clients are going to need some kind of corrective colour service. So how should you prepare for this? We asked TIGI colour experts, Aaron Overton and Lucy Hicks for some advice on preparing to meet the needs of your colour clients.
“In terms of colour correction,” Lucy advises, “my main tip is that everyone who has coloured their own hair since their last visit should be offered a virtual consultation prior to their visit, just to ensure you plan enough time and also so you can give a new price breakdown. Obviously, they’ll also need a new skin test, so that must be factored in. But before that, ensure you are up to date with any colour correction training you need. The TIGI Technical Team is offering education support so get in touch, or revise your old training notes.”
Aaron’s advice is to: “Have a good plan! This is key for salon reopening after lockdown. Setting up video calls with your salon team to discuss ideas is a fantastic approach to get a broad perspective of how the salon can follow legal obligations and function in a way that ensures both the salon team and clients are happy.”
“Official industry and government websites should be the go-to resources for factual insights” adds Aaron. “I’d avoid open forums and social platforms to prevent an overload of misinformation, as there are so many discussions that can lead to confusion.”
“Let clients know the process of booking appointments, the colour services you are offering, the experience they can expect when they visit and importantly, how they should prepare themselves for arrival at the salon” says Aaron.
“And let them know you are offering virtual consultations, so they feel reassured before they come into the salon” adds Lucy. “Of course, it also helps both of you understand exactly what needs to be done to the hair to avoid any surprises and you can check which clients need to be skin tested” says Lucy.
“Now is the perfect time to rethink your salon service menu” suggests Aaron. “We need to work as smartly as possible to accommodate the hordes of clients in need of an appointment. Big changes might need to be put on hold and, instead, fast services could become the top priority to help your clients and bring in a constant flow of much-needed revenue.
Suggest contouring services that focus around the face, partial foiling techniques, quick colour melts and toning. Communicate this in a positive way via social media so clients understand the reasoning and have an idea which services would best suit them. “
Suggest contouring colour services when your clients return
It could be at least 14 weeks since your clients last came through your salon door! In that time their hair will have been exposed to high levels of sun, heat styling and potentially home colour.
“Think about offering homecare kits to prepare clients for having a colour service” says Aaron. “A TIGI Copyright shampoo, conditioner, treatment booster and heat protection styling product to strengthen, hydrate and prep the hair for colour is the perfect home prep regime.
When giving your consultation, make sure to emphasise the need for an in-salon SOS treatment. This will help to realign the cuticle layers and lock in colour for longer. Remember, even when you’re back working, the gap between services could be longer than normal due to the volume of clients wanting appointments and social distancing measures, so you need to give clients the best chances of preserving tone during the summer months.”
Lots to think about! But if you and your team are prepared and well-trained, your stock is ordered, your clients have received communication from you, and have booked their appointments, this could be a fantastic and busy return to work.