BLONDE HAIR TRANSFORMATIONS JUST GOT EASIER

Now is the time to transform your lightening services with the new TIGI True Light range.

Posted in Salon Services, Colour Salon Services, Colour |

TIGI TRUE LIGHT: A GAME CHANGER FOR LIGHTENING SERVICES

This Summer season sees the launch of TIGI Copyright Colour’s new and improved True Light series, allowing you to create truly bespoke blondes. Push the boundaries of lightening so you can achieve higher lift and enhanced conditioning benefits for beautiful, bright and healthy blondes.

The improved True Light and True Light White are supported by TIGI Copyright Care solutions, allowing you to give your clients superior salon services, with the bonus of an at-home regime to keep their colour looking perfect between salon visits.

SO, WHAT IS DIFFERENT?

The new True Light White features an improved lift, up to 8 levels, and Cuti-Plex Complex which increases hair’s resilience, reducing breakage during the lightening process. With a better consistency and advanced lightening formula, you can be assured of a healthy-looking blonde result every time.

 

WHAT IS CUTI-PLEX?

Cuti-Plex is an engineered fusion of Mineral Oil and TIGI Copyright Colour’s unique cuticle active ingredient, Polycare®. The complex protects the hair during processing without disturbing the lightening agents and, it helps flatten and smooth the cuticle during rinsing for healthier looking hair.

Brush up on your colour product knowledge. Read: TIGI Copyright Colour Ingredients Explained.

New TIGI True Light gives great lift while protecting hair and scalp.

COLOUR THAT PROTECTS HAIR

True Light, TIGI Copyright Colour’s best-selling lightener, is now infused with twice as much Hydrolyzed Keratin and Aloe-Vera; ingredients known to help moisturise hair and give elasticity. Don’t forget to share this bit of information with your clients. They’ll be impressed!

The product can also achieve seven levels of controlled lift for a wide range of services while also protecting the hair and scalp. Its carefully selected blend of blue and violet pigments, designed to camouflage any warm tones during the lightening process, makes your work easier and allows you to maximise your creativity.

Read more about the TIGI True Light range: Blonde Hair Just Got Better. True Light Freestyle Blonder.

Recommend TIGI Copyright treatments as part of the lightening service.

COMPLEMENT YOUR COLOUR WITH OTHER SALON SERVICES

We know the current salon experience isn’t quite ‘normal’ but, for blonde clients and those who have been mistreating their hair over the last few months, an SOS Recovery Treatment can work wonders. It will elevate your lightening result to another level, so discuss this option during your consultation.

No time for an in-salon treatment? Don’t forget the TIGI Copyright Care Boosters are perfect for home hair care pampering, and your clients will love the results.

 

NEVER HAS YOUR COLOUR BUSINESS BEEN MORE IMPORTANT

Your personal, professional service approach will enforce client loyalty while elevating you as a creative expert. TIGI empowers hairdressers to create personally tailored services for every client. And remember, if you need support you can call on our expert education teams to guide and advise you.

We’re here to help you grow. As clients’ visit salons less frequently, every appointment allows you to offer a personalised and memorable experience to keep them coming back. TIGI can support your business growth and team development, and ensure every client isn’t just loyal to you but is also the best walking advert your salon could have!

Find out more about TIGI Copyright Colour at www.tigi.com/copyright.

If you would like to try the new True Light series for yourself, contact us to find out how you can become a stockist.


Credits
  • Photography: Alex Barron-Hough   /