CLASSIC BLUE: PANTONE COLOUR OF THE YEAR 2020
2020 sees Classic Blue as the most talked about colour. We look at how you can incorporate this eternally popular tone into your creative work.
A NEW COLOUR FOR A NEW ERA
Classic Blue has been proclaimed ‘colour of the year’ by the global authority on colour palettes, Pantone. Described as “a timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.”
And with our new decade and promises of a new beginning, this restful colour is perhaps an antithesis to the uncertainty of the world in which we live, promising us a sense of peacefulness and serenity as we reflect on our lives. This reflective tone is synonymous of holidays in hot places, blue skies and calm waters, and finding peace.
WHAT IS CLASSIC BLUE?
Leatrice Eisenan, Executive Director of the Pantone Color Institute described the Colour of the Year in this way: “Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”
Without a doubt the power of Pantone has a huge influence on the development of colour choice, design and purchasing for numerous different areas including interiors, fashion, packaging, graphics and even industrial design such as the car manufacturers. So, we can expect Classic Blue to be popping up in all sorts of places this year.
CLASSIC BLUE AS A HAIR TREND
When it comes to hair, how do hairdressers and their clients respond to blue? Is this a colour only for those wanting to be extreme, a crazy youthful colour that’s all about a strong statement? Or can a hairdresser use Classic Blue as an inspiration to talk about tones and suitability of colour? Taking the concept of looking at a client as part of a fashion and beauty tribe, can Classic Blue be part of a wider conversation to discuss hair, fashion, complexion and skin tone as a trend-led discussion to inspire and inform?
Christel Barron-Hough, TIGI Global Technical Creative Director and founder of Stil Salon in London’s Notting Hill, points out nowadays clients are so aware of trends and so well informed that they often lead the conversation. “The beauty of talking about colour with my clients is that they are all so informed,” says Christel. “They’ve done their research and it’s up to us to ensure our consultation and discussion includes topics such as the Pantone Colour of the Year.”
So how will Christel utilise Classic Blue into her colour creativity in the coming months?
“This is a specific shade of blue that will work well to enhance blue-black colours for all over creative colours. For example, it would be perfect to show off a black bob with additional blue-black tones. Including Classic Blue into the conversation also allows you to explore other shades of blue that might be more suited to the client. For example, a pastel blue can look beautiful on pale blonde,” says Christel. “You can also throw this into the reverse talking about blue as a colour choice for clothes and talk generally about fashion trends. The possibilities are vast and it’s an exciting way to look at hair and fashion.”
One thing’s for sure, this isn’t about the ‘January Blues;’ Classic Blue is a colour bringing positivity into our lives and you can be sure, you can wear it well!
Find out more about colour trends at one of our TIGI Education colour classes. Find out what courses are running in your area.