CREATE LONG-LASTING HAIRSTYLES WITH BACK IT UP TEXTURIZING CREAM
Meet your new styling hero for ultimate curls and shape shifting hair styles!
If you haven’t already heard, Bed Head has had an exciting update. What’s more, your favourite styling brand has new product additions to the line-up, including the latest in styling and wash and care innovation. So, you can push your creativity in the salon, and your clients can recreate the epic looks at home using your take-home recommendations.
New to Bed Head is Back It Up Texturizing Cream, a hair styling product we know you’re going to love. If you and your clients liked Bed Head On The Rebound, we think you’ll love this even more.
Your new favourite hair priming and texturising product.
If you know the TIGI Creative Team and you love all things Bed Head, you’ll also know how we love that second day texture look and feel. Well, TIGI US Creative & Education Director, Philip Downing, says Back It Up is “The absolute definition of Bed Head second day texture!” You heard it from the best!
Philip says: “It’s a fantastic cocktailing product and I also love to use it as a cutting lotion. On curly hair its Styling Polymers give longevity and curl retention. Add it to wet hair or dry hair and you’ll find even the most lifeless hair is revived. The results speak for themselves!”
Get long-lasting style support.
This hair styling cream is a new favourite for the TIGI team as it gives definition, body and hold to the hair, helping you to create natural, textured hairstyles. Back It Up is also formulated with some exciting innovation: One Scrunch Technology, which supports hair to retain its shape, particularly helpful for curly hair. The technology helps hair to spring back into shape, simply by moving or scrunching the hair!
Let’s take a look at some of the other special ingredients:
Styling Resin: gives long-lasting curl hold and definition.
Lightweight Silicones: control frizz and provide thermal protection.
Glycerin: helps keep hair moisturised and shiny.
Baobab Fruit Extract: known for its softening, soothing and moisturising properties.
Prep hair styles in the salon and at home.
Back It Up is a great addition to the Bed Head styling line-up, ensuring your clients’ hairstyles last, while looking shiny, moisturised and smooth. Try it with Gimme Grip Shampoo and Conditioner to create the ultimate textured look!
Find out more about the full Bed Head range at www.bedhead.com