DO YOUR CLIENTS KNOW ABOUT CO-WASHING?
Could ditching shampoo be the perfect regime for your curly clients?
As clients return to salons after months of DIY blunders, hair neglect and the effects of stress, you can be sure many will be ready to embrace new ideas to keep their hair in tip-top condition, and that is why now is the perfect time to introduce new concepts and ideas.
When it comes to curly clients, they are often eager to find ways to control their hair and keep it healthy. Which brings us to co-washing. Not a new cleansing technique we admit, but for sure many of your clients won’t be aware of the benefits it could bring to their hair health. So why not introduce a re-evaluation of your clients’ home hair care, with a personalised new regime which introduces co-washing into the mix?
We’re sure you know co-washing isn’t for everyone or every hair type, so let’s look at the pros and cons to help identify the type of client to whom you could recommend this system, and how to educate them so they can make it part of their home haircare regime.
WHAT IS CO-WASHING?
Essentially, ‘Co-washing’ means ‘Conditioner Washing’ or ‘Cleanse Conditioning’. It’s a method of cleansing the hair with conditioner, instead of a standard shampoo and is most often used by clients with curls or waves, or those with very dry hair, as it cleans without stripping the hair’s natural oils. And, as we know, it’s these oils that help to keep hair naturally hydrated.
Cleansing conditioners tend to have formulas that are gentler, moisturising, and detangling, with little or no foam, so clients trying it for the first time might be surprised by the lack of lather. This is something that needs to be communicated when recommending a cleansing conditioner, as most clients like to see foam to make them feel their hair is clean.
When co-washing, you massage the scalp exactly as you do when using shampoo, which means you still get the benefits of cleansing, but without removing the oils.
SO WHICH OF YOUR CLIENTS SHOULD TRY CO-WASHING?
Generally, clients who have problems with frizziness and dryness, or who suffer from hair breakage, will find cleansing conditioners helpful in maintaining their hair health. And, whilst co-washing certainly won’t suit every client (for example, the chances are it will weigh down fine hair), it could be a great option for people with loose to tight natural curls and very wavy hair.
GET YOUR CONSULTATION RIGHT
The importance of customising haircare for every client cannot be stressed enough. Your consultation should always go beyond the colour and cut to style maintenance and hair health and should consider each client’s individual hair needs.
TIGI Copyright education programmes provide all the information you need or speak to a TIGI Educator for recommendations.
WHAT ARE THE BENEFITS OF CO-WASHING?
Co-washing helps to give colour protection. Every colourist (and colour client) is all too aware of how hot water and washing can accelerate colour fade, so co-washing is a good option for some colour clients as it reduces the amount of washing required.
Beyond certain clients’ haircare, there are other factors why co-washing should be a consideration, notably sustainability, as the system reduces the amount of water used during the washing process.
In the salon and at home, the practical advantage is about time; as you are only doing one process, it cuts out the time it takes to shampoo the hair.
HOW CAN CLIENTS INTRODUCE CO-WASHING AS PART OF THEIR HOME HAIRCARE REGIME?
It’s important to incorporate co-washing into an overall home haircare system to achieve ultimate nourishment and hydration. Generally, clients will prefer to introduce co-washing on alternate washing days. However, this is dependent on their hair type, lifestyle routine and the climate, all of which will affect a conditioner washing strategy.
When thinking of recommending co-washing, firstly speak to your clients about their haircare regime, asking how often they wash their hair and how this fits in with their daily routine and lifestyle.
WHAT PRODUCTS COULD YOU RECOMMEND?
If your client is keen to try co-washing for themselves, why not recommend a moisturising wash and care package such as TIGI Copyright Moisture Shampoo & Conditioner with Smooth and Shine boosters? In between using the shampoo and conditioner regime, suggest they use Bed Head Calma Sutra Cleansing Conditioner. This moisturising, sulphate-free formulation gently cleanses, conditions and detangles hair in one wash, leaving the hair smooth, soft and shiny and prepped for styling.
Calma Sutra removes product build-up and improves manageability and is perfect for stimulating tired waves and curls. Formulated with Babassu and Brazil Nut oils, the no-foam formula helps to retain natural oils within the hair, so it feels cleansed and hydrated with shiny, smooth waves or curls. And that result will make a lot of clients very happy!
HOME HAIRCARE FOR CURLS
Briana King shares her top tips for cleansing, detangling and drying curls using some of her Bed Head favourites.