HOT NEWS! BED HEAD JUST GOT AN EPIC UPDATE
Come and meet the new look Bed Head! See your classic favourites updated, and the exciting new products coming your way.
Bed Head has always been about self-expression and creativity, and the cultural cue as ever, comes straight from the urban street, whether that street happens to be in London, New York, Tokyo, Sydney, Moscow or any other city across the globe where youth culture reigns.
After an incredible 25 years of pushing creative boundaries, the Bed Head edge has always been about styling creativity and being disruptive. Still, today, as soon as you pick up a product you get the feeling you want to express yourself in your own, individual way.
Keeping up with the times
Being of the moment is no longer just about creating great hair products, Bed Head’s new direction embraces recyclable packaging, and ‘green and clean’ labels to meet the high sustainable standards we know are important to you and your clients, as well as to us.
What’s new and what’s not!
Don’t worry! We haven’t got rid of your all-time favourites, though their packaging has had a refresh. You’ll still be able to get creative with some of your salon heroes, such as Small Talk, Queen for a Day, Manipulator, After Party, Masterpiece, Hard Head, Headrush and Oh Bee Hive! And our favourite shampoos remain, like Recovery, Resurrection and Colour Goddess, plus a a new colour protection line, Serial Blonde.
What’s more, we’ve got some super new products we know you’re going to love: Dirty Secret, the instant refresh and go dry shampoo, Back It Up texturising cream, Salty Not Sorry epic texturising salt spray for undone looks, Gimme Grip Texturising Shampoo and Conditioner for lifeless hair, and Bigger the Better Volume Foam Shampoo for limp, flat hair.
The new packaging update not only looks great, but the colour families are unified to connect wash and care with complementary styling products. You might also spot the QR codes on back of pack, giving you and your clients access to a new digital user experience. Scan the code with your phone and discover product information, education videos and usage instructions.
More to come
Later this year, there are more products coming your way to help you create different shapes and textures, and look after your clients’ hair, whatever their hair type, colour, or texture.
Shall we tell you why?
Because Bed Head’s ‘got your back’. If you want to reach your artistic potential, creating looks that are different to the crowd, then Bed Head can help you express yourself as the individual you want to be!