HOW TO MAKE WELLBEING PART OF YOUR BUSINESS PROMOTIONAL PLAN
Discover ways to retail at-home care to your clients.
May is Mental Health Awareness Month so it’s a good time to think how you can design services and home care regimes clients will enjoy. There has never been a better opportunity to encourage clients to indulge and take care of themselves than right now. Everyone needs a treat these days and you can make your clients feel good and look great.
You’re back in the salon. You have all the safety procedures in place. Now you need to make your business work! That means ensuring you are selling services and retail. It also means creating an ambience to indulge your clients, so their salon journey becomes more than just a practicality, but also about making them feel good.
Creating a wellness package for your clients could amplify your in-salon services and your retail, whilst creating the feel-good emotion your clients need.
CREATE THE MOOD
Think of placing ambience humidifiers to cleanse the air with aromatherapy fragrances. This can uplift a person’s mood, relaxing them and creating a sense of tranquility.
SELECT THE RIGHT MUSIC
Think carefully about the music you play. Do you want it upbeat and happy, or smooth, soothing and tranquil?
RECOMMEND SALON SERVICES
Many of your clients will have mistreated their hair over the last few months in Lockdown and will now want a new cut and colour. And so, this is the perfect time to introduce your clients to TIGI Copyright by creating a complete bespoke service for them.
See how you can adjust your services for the ‘new normal’: Upscale Your Consultation Technique.
HOME HAIR CARE REGIMES
Why not create complete bespoke care packages for clients, at a set price, that are firstly accessible but also will make your clients feel they are indulging themselves? You can create your menu with shampoo, conditioner and Booster treatments, as well as the information that goes with the products. Remember, you can use one, two or three treatments together for a truly indulgent home regime. And always talk to your clients about caring for their hair, why they need specific products and how they should use their bespoke regime.
Here are some ideas for names and TIGI Copyright Care products to get your creativity going.
EDUCATE YOUR TEAM
There was never a better time to strengthen your team’s product knowledge and escalate their selling skills.
There’s a wealth of hairdresser product knowledge on TIGI Fuse. Find out more on:
Design your own services and give them names. Remember, having a named service is a great way for clients to talk about their experiences and their purchases with their family and friends. Long-term this can ramp up your sales, gain clients and build loyalty.