NEO 2000 HAIR COLLECTION

East meets west as Gen Itoh mixes East London and Japanese cultural vibes in his latest creative collection.

Posted in Inspiration, Collections Inspiration, Collections |

New York-born and Tokyo-bred, Gen Itoh has lived in London for 23 years, and is Creative Director of Bed Head Hair Space in East London.

Gen regularly returns to the Far East, working with TIGI’s Asian Education Team and it’s this mix of East and West culture that inspires the haircuts he creates.  His latest collection shows a synergy between futurism, personalisation and modern style, with strong solid colours.

The concept for the collection came from the millennial year, 2000, with progressive attitudes and a hint of futurism seen in the hair cuts, colours and styling, as well as the sharp make-up and the Japanese influenced fashion styling, referencing ‘super-heroes’.


Credits
  • Cut & Styling: Gen Itoh   /  
  • Colour: Warren Boodaghians   /  
  • Photography: Alex Barron-Hough   /  
  • Make-up: Katie Moore   /  
  • Fashion Styling: Jiv D   /