PROTECT HAIR THIS SUMMER

It's not just skin that needs protecting from heat and summer fun. Here's how you can educate your clients.

At this time of year, in particular, it is appropriate to talk about hair protection. Let’s face it, lots of people still aren’t great at protecting their skin properly but, when it comes to their hair, both extra care and protection are often ignored.

This year, while some people are jetting off for holiday beaches, a lot more are taking a staycation, but just because their sunspot of choice is their garden, balcony or local park, they still need protection for their hair. Hairdressers are in a great position to educate clients about the potential causes of damage, as well as advising them on the best product choice and usage for their hair type.

When the sun shines, it is all too easy to say “Wear a hat,” but let’s face it, it’s not just the sun that causes damage and it’s not just summer. But how should we be talking to clients about protecting their hair? And more importantly, how can we ensure they are better informed?

Bed Head smooth and shine hair products

Recommend the right product for heat protection.

LET’S LOOK AT WHAT CAUSES HAIR DAMAGE

The obvious bad boys are, of course, UV damage from the sun, and chlorine and salt water. However, remind your clients about the risks of heat damage from dryers, tongs and straightening irons, as well as drying atmospheres from central heating and air conditioning.

So what are the damage limitations, and how can they be avoided?

Chlorine

Chemicals from swimming pools are high up there when it comes to damage. Chlorine leaves hair feeling dry and brittle and, of course, there is always the fear of giving blonde hair a greenish tinge! If you have keen swimmers among your clients, then suggest a hydrating range, such as Recovery shampoo and conditioner, before they go swimming. For post-swimming hair health, suggest they use your recommended shampoo and conditioner for their hair type. And for your blonde clients who will suffer the most, suggest Serial Blonde purple toning shampoo alongside their regular wash and care routine.

Advise your blonde clients to protect against chlorine.

The Sea

Seawater has its own set of troubles for all hair types, as it can dry the hair, damage the cuticle and cause frizz. Some Like It Hot heat protection spray is a great product to pop in a beach bag, as it will protect from the ravages of seawater and, if there’s no shower on the beach, then hair can be refreshed and detangled post-swim with a further application.

Other products that are great for beach hair include Wanna Glow jelly oil, which will control frizz while smoothing and conditioning, and Bed Head Artistic Edit Shine Heist lightweight conditioning cream which is formulated with sea-buck thorn berry to help condition hair, and protects from heat damage.

The Sun

Of course, promote UV protecting products to all your clients, and ensure you advise regular and generous applications to protect the hair and scalp.

Hard Water

If you live in a hard water area, you’ll have the problem of limescale on your faucets and showerheads and will need to use more soap and shampoo to get a lather. You will soon see the difference if you go to a soft water area. Apart from needing to use more cleansing products, colours tend to fade faster, and hair can often become dry and frizzy. Again, repair masks and colour protecting products will help prevent damage.

Read: Do Your Clients Know About Co-Washing? for more advice on the effects of water on hair condition.

Recommend a protection spray before using heated tools.

Styling Tools

We all know that heated stylers can result in damaged hair as they can cause dryness and breakage or split ends, particularly if used every day. In summer, it’s a good idea to let hair dry naturally and embrace the natural movement. A lot of your clients will have already been doing this over the last few months but you can up their style by recommending the correct styling products to accentuate the shape of their cut or suggest simple up-do’s to make over-styling unnecessary. But for those clients that just can’t go without their heated appliances, then recommend products that give protection, such as Some Like It Hot and Artistic Edit Base Player protein spray.

Air Conditioning and Central Heating

It is often forgotten that central heating and air conditioning can leave the hair dry. This is where you can talk about regular treatments as part of a home hair care regime, as well as suggesting products that promote hydration or retain moisture.

Breakage

Hair can be irritating when the temperature rises, and it is all too easy to tie up hair into a high ponytail or a topknot, but frequently pulling hair in this way can lead to the hair breaking at the hairline. If you see this is occurring, then suggest alternative styling ideas, such as tying the hair at the nape or creating simple braids. Advise using strengthening products such as Base Player protein spray which contains hydrolysed keratin, known to strengthen hair from the inside and provides increased elasticity, and Resurrection shampoo and conditioner to repair damaged hair.

EDUCATE AS A HAIR EXPERT

No one wants damaged hair, but don’t assume your clients understand how they should be treating their hair. Remember, offering advice and suggesting the right products for their personal home haircare regime, is only demonstrating your professionalism and sharing your knowledge.

For more information on the TIGI range, head to www.tigi.com.