TIGI PHENOMENON

TIGI Taiwan excites their audience with a fantastic, creative show.

Taking Anthony Mascolo’s much-used phrase: “Learn the rules, break the rules,” TIGI Taiwan presented a startling hair and fashion show that thrilled their guests. The show certainly emphasised the brand identity and left great messaging that defined TIGI to a new audience.

Organised by visionary Taiwanese distributor, Walter Chen, the show emphasised the concept of hair design as art and presented the new collection: TIGI PHENOMENON.

The show was based on the idea that women today don’t just play one role in their lives, but can have a different appearance for the different roles they play in society. “Change is possible, and you can always start over,” says the TIGI Taiwan Creative Team.

Ten models showed the looks representing Bed Head and Copyright style.


BED HEAD

The Bed Head looks centered on the brand’s mantra: YOUR HAIR YOUR WAY, which was “represented by strong hair colours with stunning apparel.”


COPYRIGHT

Based on the concept of “PROFESSIONAL. PERSONAL. PERFECT” the TIGI Copyright style showed urban looks for the modern, independent woman with shiny, healthy hair.

Find out more about TIGI Copyright and Bed Head at www.tigi.com.

Not a TIGI stockist? Contact us to find out how you can use TIGI in your salon.


Credits
  • Concept & planning:
  • Rachel Yen
  • Presentations models:
  • TIGI Taiwan Collective
  • Bed Head Team Hair Stylists:
  • Benson Lin
  • Edison Huang
  • Mia Chen
  • Bed Head Team Colour Technicians:
  • Ring Chen
  • Alice Hsu
  • Anita Chen
  • Copyright Team Hair Stylists:
  • Linda Huang
  • Yuki Hsu
  • Jebb Chen
  • Monica Ou
  • Copyright Team Colour Technicians:
  • Eddie Chang
  • Allen Shen
  • Vail Lee
  • Makeup:
  • Sunner Xiao
  • Miya Chung
  • Austin Peng
  • Clothes Styling:
  • Ma Yi