Fuse speaks to hair influencer Wes Palmer (@wesdoeshair) about building his incredible following and the future of Instagram.

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Wes Palmer, also known as @wesdoeshair by his online following, has built an impressive Instagram page which boasts almost 200,000 followers. Fuse met with the Instagram expert to discover how he built his audience and what he believes is the future of Social Media.

Everyone’s on social media now but when did you start doing it?

The whole world is on social media now. I actually started out when Instagram just started. One of my buddies found it and showed it to me, and look where we are now!

How did you start? Did you plan your account or have a vision?

When I first started out on Instagram, I literally had no idea what I was doing. It was just photos of me and my friends, and we used to use the filters because they were fun and we thought they looked cool, though looking back now they’re laughable! I had no vision at the start when I joined Instagram; I hadn’t planned to create a hair page.

How much time do you spend on Instagram?

I usually spend about two hours a day, which involves everything from planning out captions and editing my photos, to posting and engaging with my following and the Instagram community. I also incorporate stuff into my Stories to keep my engagement going all day.

How has Instagram affected your career?

I feel like I’ve really grown personally. I’ve become a stronger educator and I feel much more confident speaking on camera. It’s also helped me to discover brands – I’m a part of TIGI now because of Social Media, so I really feel it’s been life-changing for me.

How do you start to build a following?

First and foremost, it’s important to create an attractive page. Your first nine photos on your grid are the most important. Then your bio is like your introduction. When you meet someone for the first time on a first date, they’re going to judge you on that first 30 seconds, and that’s like your bio. Then your pictures are how others are going to get to know you more.

"You have to be super consistent – consistency is key!"

Wes Palmer

What’s the best thing about Instagram in your opinion?

You can literally talk to anyone you want through Instagram. If you want to talk to the CEO of any company, you can reach out to them. If you want to speak with your favourite artist, you can message them. Before Instagram, there was no way to do that but now, literally anything you want to do is at your fingertips; it’s on our phone screens. We can make anything happen now through Social Media and Instagram.

What advice would you give to someone starting out with Social Media?

You have to be super consistent – consistency is key! And you have to be patient. Don’t try to copy other people. Find what you’re good at and focus on that. Create good content and be consistent with it, then it will happen.

Do you think people should keep their account just for work or mix it up with personal content?

You need to make sure you have a happy medium of content. You need to include your personality in there because people want to know more about the person behind the page. It’s best to keep it mostly hair-focused and then every now and then do something for yourself so people know who you are.

What’s the most important thing to think about before posting content?

Before I post, I go through my feed and see what my pictures look like on the grid. When looking at those nine photos on your grid, you need to make sure that none of those photos look alike. Whether it’s a photo that’s up-close, or far away, try separating them with a collage, a photo of you, or throw in some videos. It has to be random but you don’t want every photo to look the same or people will get bored of your page.

What's the future of Social Media?

Man, I wish I knew the answer to that! Right now though, I feel Instagram is heading more towards Instagram TV (IGTV). I feel like they’re trying to compete with YouTube so I think IGTV is going to be the next big thing when people start using it much more, along with Stories.

Looking for more inspiration and guidance on Social Media? Check out Joel Torres’s top tips for building an online following.

  • Video: Alex Barron-Hough   /  
  • Editing: Alex Martin-Verdinos   /