Now that the busy holiday season is behind us, the New Year offers the perfect moment to reflect on your successes over the last year and plan your business goals for the year ahead. As we kick off 2020, we’ll be sharing some ideas and advice to help you grow your salon business over the next 12 months.
First, we’re looking at the all-important world of digital marketing and social media. Instagram and Facebook are your digital windows for attracting new clients, as well as keeping your existing clients tuned into your work and salon life between appointments. Because it can be difficult to keep up with the latest app developments and updates, we’ve summed up essential steps to help you get started.
Turn it into a team adventure by involving all staff members who may be more digitally savvy and will have fun with it.
We all know everyone and everything is on social media in today’s digital world, but let’s start off by looking at the benefits of investing in this area of your business.
Before you get started with creating beautiful content, consider the following points to get you set for success.
It might seem obvious but there’s more to creating a salon Instagram account than just posting pictures. Follow these simple steps to get your page looking professional and attracting new business.
As you start taking and posting photos, elevate your content with these tips.
The last thing to consider is expanding the reach of your content. This will help your images to be seen by as many people as possible and hopefully attract new clients.