HAIR HERO: TIGI COPYRIGHT SOS EXTREME RECOVERY - TIGI FUSE
2019_02_25_Copyright_Freestyle_Blonder_5D4_5396_web
2019_02_25_Copyright_Freestyle_Blonder_5D4_5396_web

To kick off the first of our Product of the Month series, we celebrate our favourite salon hero: TIGI Copyright SOS Extreme Recovery Treatment

This expert protein-rich treatment is clinically proven to repair internal damage, while providing resilience and reducing the level of damage before, during and after the lightening process.⁣

Use it before a colour service to strengthen the hair, between the lightening and toning process to help provide resilience, or following chemical treatments to help seal the cuticle and fortify the hair.

 

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FINAL_AMY_TREATMENT_S0S_04

OUR HERO! WHY YOU AND YOUR CLIENTS WILL LOVE SOS

SOS Extreme Recovery Treatment is the perfect salon-exclusive bond building solution for extremely sensitised hair as a result of heat or chemical damage. These are just some of the reasons why SOS will soon become your new favourite salon product.

  • Can be used as a stand-alone treatment, before or after colour services, or between salon visits to build resilience and reduce the level of damage
  • Returns hair to virgin strength in only 5 minutes* after just one treatment
  • It can be used to fortify hair, improving its internal condition to help provide resilience during salon chemical treatments
  • Acts as the perfect split end mender service when used alongside the TIGI Copyright Split End Repair Cream for salon-healthy hair
  • Benefits of the SOS Treatment on severely damaged hair can still be noticed after 10 washes
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TIGI_COPYRIGHT_PRODUCTS_15_SOS_BLACK RICE_325 copy

WHAT MAKES SOS EXTREME RECOVERY TREATMENT UNIQUE?

The expert treatment system contains TIGI’s advanced product technology, including an intense Marine Protein Complex™, which penetrates the hair fibre at the core to help repair and reconstruct, as well as a range of other key ingredients.

Keratin – The primary protein within hair, responsible for hairs structural integrity, strength and healthy appearance responsible for hairs structural integrity, strength and healthy appearance

Elastin – Another key protein found in the skin and body to keep tissue flexible, tight and smooth

Marine Collagen Amino Acids – Rich in amino acids found in Keratin from marine source. Collagen provides plumping benefits

Black Rice Protein – Higher in protein than other types of rice and has a naturally high level of antioxidants

HOW TO USE SOS IN THE SALON

Christel Lundqvist, TIGI Global Creative Technical Director & Founder of Stil Salon, explains the benefits and application process of the SOS Extreme Recovery Treatment.

Try TIGI SOS Extreme Recovery Treatment for yourself. Contact us to see how you can become a stockist.


Credits

  • Photography: Alex Barron-Hough   /  

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