HOW TO GET THE LOOK: BE BOLD WITH BED HEAD STYLING - TIGI FUSE

Last month saw the launch of the latest campaign from Bed Head, which encourages hairdressers and clients alike to express their creativity and individuality. Bed Head believes that when it comes to hair, everyone should have the freedom to experiment and have fun!

To support the Be You. Be Bold. Be Bed Head campaign, the TIGI International Creative Team has crafted 5 looks that highlight each model’s individual personality and style. From short to long, smooth to textured, the Team showcase the versatility of the Bed Head range, and how to layer and cocktail to achieve the desired look.

Take tips and inspiration from the hair styling tutorials below and #LetYourCreativityRule!

BEHIND THE SCENES

Anthony Mascolo, Akos Bodi and Thomas Osborn take you behind the scenes at the Bed Head shoot, giving a glimpse into the creativity and excitement from the day. Discover the inspiration behind the shoot, and how they used their hero Bed Head products to achieve the range of looks.

HOW TO GET THE LOOK

Learn how to recreate the looks in the salon, and educate your clients how to try for themselves at home.

How to: Chunky Bob

How to: Coiled Up

How to: Spiky Pixie

How to: Rough Volume

How to: Cropped Texture

Discover more about the whole Bed Head range at www.tigi.com/bedhead

Try the Bed Head heroes in your salon. Contact us to find out how you can become a stockist.


Credits

  • Cut & Styling: Thomas Osborn   /  
  • Akos Bodi   /  
  • Maria Kovacs   /  
  • Philip Downing   /  
  • Piero Gentile   /  
  • Josh Mascolo   /  
  • Colour: Christel Lundqvist   /  
  • Lucy Hicks   /  
  • Photography: Anthony Mascolo   /  
  • Alex Barron-Hough   /  
  • Make-up: Katie Moore   /  
  • Fashion Styling: Jiv D   /  
  • Director: Tom Gorst   /  
  • Video Edit: Hyperreel

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