HOW TO MAKE WELLBEING PART OF YOUR BUSINESS PROMOTIONAL PLAN - TIGI FUSE

May is Mental Health Awareness Month so it’s a good time to think how you can design services and home care regimes clients will enjoy. There has never been a better opportunity to encourage clients to indulge and take care of themselves than right now. Everyone needs a treat these days and you can make your clients feel good and look great.

You’re back in the salon. You have all the safety procedures in place. Now you need to make your business work! That means ensuring you are selling services and retail. It also means creating an ambience to indulge your clients, so their salon journey becomes more than just a practicality, but also about making them feel good.

FINAL_BARBARA_TREATMENT_BOOSTERSMOOTH_08
FINAL_BARBARA_TREATMENT_BOOSTERSMOOTH_08
FINAL_BARBARA_TREATMENT_BOOSTERSMOOTH_07
FINAL_BARBARA_TREATMENT_BOOSTERSMOOTH_07

GET PREPARED!

Creating a wellness package for your clients could amplify your in-salon services and your retail, whilst creating the feel-good emotion your clients need.

CREATE THE MOOD

Think of placing ambience humidifiers to cleanse the air with aromatherapy fragrances. This can uplift a person’s mood, relaxing them and creating a sense of tranquility.

SELECT THE RIGHT MUSIC

Think carefully about the music you play. Do you want it upbeat and happy, or smooth, soothing and tranquil?

RECOMMEND SALON SERVICES

Many of your clients will have mistreated their hair over the last few months in Lockdown and will now want a new cut and colour. And so, this is the perfect time to introduce your clients to TIGI Copyright by creating a complete bespoke service for them.

See how you can adjust your services for the ‘new normal’: Upscale Your Consultation Technique.

2019_11_24_COPYRIGHT_SALON_PRODUCTS8105
2019_11_24_COPYRIGHT_SALON_PRODUCTS8105

HOME HAIR CARE REGIMES

Why not create complete bespoke care packages for clients, at a set price, that are firstly accessible but also will make your clients feel they are indulging themselves? You can create your menu with shampoo, conditioner and Booster treatments, as well as the information that goes with the products. Remember, you can use one, two or three treatments together for a truly indulgent home regime. And always talk to your clients about caring for their hair, why they need specific products and how they should use their bespoke regime.

Here are some ideas for names and TIGI Copyright Care products to get your creativity going.

SMOOTH

Suggested Products:
Colour Shampoo & Conditioner OR Moisture Shampoo & Conditioner
+ Smooth Booster
+ Heat Protection Spray
+ Multi-Tasking Styling Cream

Suggested Names:
Smooth as Silk
The Ultimate Smooth Edit

TIGI_COPYRIGHT_PRODUCTS_17_SMOOTH BOOSTERS_INGREDIENT_353 copy
TIGI_COPYRIGHT_PRODUCTS_17_SMOOTH BOOSTERS_INGREDIENT_353 copy

SHINE

Suggested Products:

Moisture Shampoo & Conditioner OR Volume Shampoo & Conditioner
+ Shine Booster
+ Colour Lustre Oil
+ Volume Finishing Spray

Suggested Names:
Glow Gorgeous
Heavenly Radiance

TIGI_COPYRIGHT_PRODUCTS_18_SHINE BOOSTERS_INGREDIENT copy
TIGI_COPYRIGHT_PRODUCTS_18_SHINE BOOSTERS_INGREDIENT copy

REPAIR

Suggested products:
Repair Shampoo & Conditioner
+ Repair Booster
+ Smooth Booster
+ Split End Repair Cream
+ Volume Lift Styling Spray

Suggested Names:
Total Indulgence
Intense Repair

TIGI_COPYRIGHT_PRODUCTS_16_REPAIR BOOSTERS_INGREDIENT_344 copy
TIGI_COPYRIGHT_PRODUCTS_16_REPAIR BOOSTERS_INGREDIENT_344 copy

EDUCATE YOUR TEAM

There was never a better time to strengthen your team’s product knowledge and escalate their selling skills.

There’s a wealth of hairdresser product knowledge on TIGI Fuse. Find out more on:

TIGI Copyright Colour ingredients
Styling & Caring for Curly Hair
Adding Shine With TIGI Copyright Colour Lustre Oil

TIGI_COPYRIGHT_PRODUCTS_19_COLOUR_BEES_WAX_404 copy
TIGI_COPYRIGHT_PRODUCTS_19_COLOUR_BEES_WAX_404 copy
TIGI 2018 Copyright KV SBS Zoe – Blondes Education_ABH_2339
TIGI 2018 Copyright KV SBS Zoe – Blondes Education_ABH_2339

BE CREATIVE

Design your own services and give them names. Remember, having a named service is a great way for clients to talk about their experiences and their purchases with their family and friends. Long-term this can ramp up your sales, gain clients and build loyalty.

For more product knowledge, head to www.tigi.com

Discover more on Wellbeing this Mental Health Awareness Month.

See Annie Bartley’s helpful guide on managing mental health, or read charity campaigner, Tom Chapman’s inspirational messages on recognising and supporting mental health.


Credits

  • Photography: Alex Barron-Hough   /  

Share: