Whether you have a chain of shops, a small boutique salon, or run as a freelance hairdresser, ensuring you’re properly set up with a professional social media account is essential for building your brand and your business.
In today’s digital world, a good social account is just as important for marketing your salon as your website. Think of your salon Instagram account as your digital storefront: it tells others who you are, what you offer, and shows the great services and results from behind the chair.
Instagram has around 1 billion users worldwide, and 90% of those accounts follow businesses, so it’s clear this is an area that shouldn’t be overlooked! And with more and more people turning to Instagram to seek out salons, now is the perfect time to ‘up’ your social media.
However, we know the world of digital marketing can be daunting, so we want to take away the fear and get you set up for success. Each week we’ll be breaking down the fundamentals of social media and tackling the questions you might be too afraid to ask, so you can use the information to enhance your salon marketing and communication. To start, we’ll look at the first steps in creating a business account, from signing up to nailing the appropriate details for your bio.
You might already have a personal account but did you know when you identify yourself as a business, you get access to more features?
Contact information: Allows you to better connect with new and existing clients through clickable contact and booking options.
Insights: Helps you understand the types of content your following engages with the most: Do people interact more with your images or videos? Do they prefer creative colour results or glossy hair and blow-dries? This kind of information can guide the type of content you post.
Ads and promotions: Let you extend your reach and promote your salon and services.
So, let’s get started!
The first step is to set up your account on the Instagram app. If you already have a personal account, it’s best to create a separate account which is professional only. You can always link the accounts in the app so you can switch between them.
Download the Instagram app from the AppStore (iPhone) or Google Play (Android). If you already have the app installed, make sure you have the latest version – check the Store for updates.
Once installed, sign-up with your email, phone number or Facebook account. TIP: use a business email or Facebook account to keep it separate from your personal accounts and allow other team members to access it securely.
Choose a username that clearly identifies your salon or business name. This will be your unique Instagram name that appears in a URL (Instagram.com/yoursalonname). TIP: Keep your username consistent with your other professional social media handles.
Select an image that is visually recognisable as you. Consider your account in a list of similar usernames; use an image that easily displays who you are, ideally your business logo. Of course, make sure the image is high quality and not blurred or stretched.
Now you have your account, make sure it’s set up as a business. To do this:
Nailing a good bio is essential in marketing your business. This tells others exactly who you are, where you are, and what you offer. A good bio should be easy to read and is best displayed as a list. It should include:
Using emojis can help bring your bio to life and breaks up the description.
Instagram Business accounts open up additional options in the bio section, helping new and existing followers to call, email or message you, and you can even link to some booking apps.
Use the features to make it as easy as possible for clients to contact you. This should include:
Instagram is Global, but it can also work very effectively locally. In our series on developing your social media platform, we’ll take you through ideas to communicate with clients, market, advertise and grow your business, and demonstrate the skills and creativity of your team. Used correctly Instagram has endless potential and there was never a better time to utilise social media to your advantage than now.