In 1996, the launch of the Bed Head Stick changed the face of TIGI. A wax stick to give ‘second-day’, lived-in hair, The Stick was a joint concept created by Bruno Mascolo, his wife Kyra, and Anthony. Anthony describes the launch as their ‘eureka moment’. With the arrival of the Bed Head stick, the brand, was born.

"It started with a stick and became a brand"
Anthony Mascolo

TIGI 2016 BH4M Dandy BTS_ABH_5407

The Bed Head Stick launched with perfect timing, ideal for the styles worn by late 90s youth culture, the evolution of “cool Britannia” and the elevation of  ‘street fashion’. Bed Head turned the world of styling products on its head and made TIGI famous. Perfectly aligned to the kind of hairstyles he was creating at the time, the Bed Head Stick led onwards to many new and memorable products, including Manipulator, Headrush and Queen for a Day.

Discover more about the iconic Bed Head Wax Stick here.

Would you like to stock Bed Head in your salon? Contact us today.