ANTHONY MASCOLO: WHAT'S NEW FOR JANUARY FUSE - TIGI FUSE

Happy New Year! And welcome to Fuse for 2020!

January is a time to be brave. Take up new challenges, explore the ever-changing digital world  and understand how it can help you grow, look at ways to build your brand, and build client loyalty. We’re sharing our ideas on social media and brand building to get you thinking and planning for the next 12 months.

The new year is also a time when a lot of clients want to embrace change. Are you ready to fulfill their vision? We share our ideas on sharpening those esssential consultation skills to inspire your clients. Of course, to create the perfect look products are crucial! Are you explaining and advising your clients which products can change their hair? Our experts tell you how to win over your clients and increase your retail sales.

January is a time to look at success. This month we’ll be telling you about the wonderful education provided by Andrew Collinge, helping young hairdressers take their first steps up the career ladder. We also talk to successful hairdressers and TIGI partners including: Gianni D’Assero from Germany, who has worked with Anthony for many years, and Gina Khan, US colour expert, based in San Francisco.

Photography is obviously very close to my heart and this month you’ll see a round-up of the shoots we did for our TIGI partners in 2019, plus we talk to TIGI photographers to find out their tips for creating the perfect collection. And no shoot is successful without the right models, so we talk to Annette Russell, TIGI’s Casting Director, herself an ex-model and model agency owner, who has a world of expertise to share with you.

Hope you have a fantastic year ahead. My team and I are looking forward to inspiring, educating and working with you in 2020.

Anthony Mascolo

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