LONDON FASHION WEEK SS20: TOGA SHOW - TIGI FUSE -->

A session stylist who loves using Bed Head backstage at fashion weeks is Japanese hairdresser Asashi who has used the products for the past few seasons. TIGI photographer, Alex Barron-Hough was backstage at TOGA on Saturday afternoon at the Royal Institute of British Architects, where Asashi and his team translated the deep-thinking ideas of designer Yasuko Furuta.

WATCH TO GO BACKSTAGE AT TOGA SS20

Inspired by the concept of ‘productivity not being the priority, set in a world that is focused on productivity’ Furuta’s aim was to redevelop and redefine the use of efficiency in fashion. Walking out to a psychedelic and electronic soundtrack, the models showed tailored clothes in unconventional shapes challenging the audience to think about the actual construction of the garments.

2019_09_14_LFW_TOGA_ABH_7143_web
2019_09_14_LFW_TOGA_ABH_7143_web

Asashi kept the hair simple creating natural looks to enhance each model’s individual style using Bed Head Superstar Queen for a Day thickening spray to prep the hair, followed by Hard Head hairspray to give it an effortless, undone finish.

Get more inspiration from London Fashion Week at the Mark Fast Show SS20.


Credits

  • Hair: Asashi
  • Photography: Alex Barron-Hough
  • Video: Tom Gorst

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