A session stylist who loves using Bed Head backstage at fashion weeks is Japanese hairdresser Asashi who has used the products for the past few seasons. TIGI photographer, Alex Barron-Hough was backstage at TOGA on Saturday afternoon at the Royal Institute of British Architects, where Asashi and his team translated the deep-thinking ideas of designer Yasuko Furuta.
WATCH TO GO BACKSTAGE AT TOGA SS20
Inspired by the concept of ‘productivity not being the priority, set in a world that is focused on productivity’ Furuta’s aim was to redevelop and redefine the use of efficiency in fashion. Walking out to a psychedelic and electronic soundtrack, the models showed tailored clothes in unconventional shapes challenging the audience to think about the actual construction of the garments.
Get more inspiration from London Fashion Week at the Mark Fast Show SS20.