TIGI European Session Director, Maria Kovacs, used references from the Golden Age of Hollywood to create the hair for the Mark Fast show at London Fashion Week.
Inspired by classic movies ‘What a Way to Go’ and ‘Gentlemen Prefer Blondes’, and actresses such as Jane Russell, Marilyn Monroe, Doris Day, Rita Hayworth and Lucille Ball, Maria and the TIGI UK Session Team gave the models a beautiful, vintage set hairstyle but added a modern twist.
“I always love to hear Mark’s inspiration for the look as it helps us create the perfect collaboration. This session he referenced gorgeous 50s' pin up women, so I wanted to create a 50s' glamourous look but with a modern twist. I loved creating the set look, this is something we haven’t seen on the runway for a number of seasons. The 50s' was a time when people needed hairdressers.”