NEO 2000 - HAIR COLLECTION INSPIRATION - TIGI FUSE -->
FINAL_2018_05_10_GENITOH_BHA_TIFFANY_1_1497_v1_8x10_1024_compressed
FINAL_2018_05_10_GENITOH_BHA_TIFFANY_1_1497_v1_8x10_1024_compressed

New York-born and Tokyo-bred, Gen Itoh has lived in London for 23 years, and is Creative Director of Bed Head Hair Space in East London.

Gen regularly returns to the Far East, working with TIGI’s Asian Education Team and it’s this mix of East and West culture that inspires the haircuts he creates.  His latest collection shows a synergy between futurism, personalisation and modern style, with strong solid colours.

The concept for the collection came from the millennial year, 2000, with progressive attitudes and a hint of futurism seen in the hair cuts, colours and styling, as well as the sharp make-up and the Japanese influenced fashion styling, referencing ‘super-heroes’.

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FINAL_2018_05_10_GENITOH_BHA_MARTINA_2_1172_v1_8x10_1024_compressed
FINAL_2018_05_10_GENITOH_BHA_JEMIMA_1_0447_v1_8x10_1024_compressed
FINAL_2018_05_10_GENITOH_BHA_JEMIMA_1_0447_v1_8x10_1024_compressed
FINAL_2018_05_10_GENITOH_BHA_ISOBEL_2_1261_v1_8x10_1024_compressed
FINAL_2018_05_10_GENITOH_BHA_ISOBEL_2_1261_v1_8x10_1024_compressed
FINAL_2018_05_10_GENITOH_BHA_SABREENA_1_1815_v1_8x10_1024_compressed
FINAL_2018_05_10_GENITOH_BHA_SABREENA_1_1815_v1_8x10_1024_compressed

Credits

  • Cut & Styling: Gen Itoh   /  
  • Colour: Warren Boodaghians   /  
  • Photography: Alex Barron-Hough   /  
  • Make-up: Katie Moore   /  
  • Fashion Styling: Jiv D   /  

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