Several years ago, Anthony began experimenting with spray-painting hair and the subsequent photographic imagery remains high on his list of ‘most favourite images’. He also used the concept to introduce TIGI Colour to audiences at TIGI shows, creating the spray-painted looks live on stage.
Move forwards to 2018, and Anthony and Pat Mascolo’s son, Joshua Mascolo, has taken the idea of spray painting to the next level. Joshua uses the concept for his own creative development, not only creating hairstyles, but also clothes and paintings.
"I started collaborating with a friend of mine who’s a graffiti artist and we combined our two passions: graffiti and fashion"
Joshua explains how the idea of Artwork came about. “About a year ago I started collaborating with a friend of mine who’s a graffiti artist. We combined our two passions: graffiti and fashion and went on to create our own brand MascoloMascolo. Of course, it didn’t take long before we were brainstorming how I could include our ideas into hairdressing to bring something new and fresh to the table. The first thing we did was a collection for Infringe and this then developed into TIGI’s new fantasy piece, Artwork.”
Working closely with TIGI European Creative Director, Akos Bodi, the pair created a series of painted wigs based on a bob, with sharp fringes and angular pieces. The collection has been shared at hair shows across the US and the UK over the last 12 months, including the Alternative Hair Show in London.
Joshua adds: “Its been an exciting year and I look forward to taking my brand to the next level with a full launch early in 2019. Then I’ll be finding more ways to collaborate and create inspiration”.