Referencing some of the earlier collections of Anthony Mascolo, such as his striking Silhouette Collection from the 1980s, as well as Anthony’s own inspiration: fashion photographer, Helmut Newton; the Total Concept looks have been photographed in high contrast, with a sense of simplicity achieved through the lighting effects. The focus was very much on the hair, allowing the hair textures and cuts tell the story.
When it came to the fashion styling and makeup, the overall feeling referenced campaigns by Saint Laurent, with strong shapes and high intensity. The result was definitely a ‘Total Concept’.
The hair stylists working on the Total Concept looks were:
Teudy Amador, Ana Belen, Eduardo Mathew, Veronica Dianis and Johnathan Crespo
Barbara Nunez, Sheila DaSilva, Ruben Ignacio, Hugo Fabila and Lilianith Gonzalez
Texture and Braids
Antonio Negrelli, Marliz Aguilera, Sofia Cruz, Nayade Campos and Martin Moretti
Waves and Knots
Kathy Caviedes, Antonio Fabila, Omar Santiago, Miriam Soto and Ricardo Moreti
Roger Garcia, Veronica Catalan, Yece Uceda, Yamilet Mori and Barbara Arancibia