From the TIGI Academy in Central London to the High Tatra Mountains of Slovakia is quite a journey. Akos Bodi, Lucy Hicks and Piero Gentile were there to launch Modern Classics and TIGI Copyright Care and Create at the Biu:tli Congress, attended by hairdressers from across Slovakia and the Czech Republic.
As Lenka Michálková, Head of Marketing at Biu:tli explained: “This was an event about inspiration, not about showing hairdressers the do’s and don’ts. We wanted to enhance the talents of the attendees and allow them to develop their own instincts. The exceptional audience had the expectation to learn new skills and we made sure they experienced everything they needed to progress their work.
We started big, with an amazing hairdressing and fashion show. Akos, Piero and Lucy created such a great atmosphere, no one moved throughout the entire presentation; they just didn’t want to miss a thing or a single word from the TIGI superstars!”
On the second day the attendees got deeper into the details of TIGI Copyright with intense practical and valuable training, giving the audience an amazing view of the Copyright range including the revolutionary product, SOS Extreme Recovery.
The highly successful weekend ended with a party celebration and the guests all left feeling highly motivated and inspired.