Each year the ten chosen hairdressers, who together make up the TIGI Inspirational Youth Team, are given the exciting opportunity of participating in a photographic shoot at Bed Head Studio. For many of the young hairdressers in the team, this is the first time they will have worked on a photographic collection and it can be both a nerve-wracking and exciting experience.
Preparation for the shoot begins the day before, when TIGI Casting Director, Annette Russell, leads the model casting to ensure each hairdresser gets the right model for the look they envisage. A former model herself, Annette is able to offer invaluable experience, not to mention her excellent relationship with model agencies, making sure everyone gets the model they want.
On the day of the shoot there’s a large support team including the TIGI International Creative Team, led by European Creative Director, Akos Bodi and European Session Director, Maria Kovacs. Both have immense experience and are able to help art direct and support the young hairdressers. TIGI stylist Jiv D arrives with a huge wardrobe of the latest fashion trends, and make-up artists, Amy Barrington and Katie Moore, work frantically in the corner, ensuring every model looks flawless.
Shooting 10 models in one day is no easy task, but thankfully the TIGI Team is used to pressure. Photographer, Alex Barron-Hough, works tirelessly to make sure each hairdresser is happy with the results and also ensures the overall look is of one total collection, created by 10 individuals. In fact, that is what the TIGI Inspirational Youth Team is all about. The hairdressers arrive as individuals on the first day of their Bootcamp but leave as a tight team who have completed a journey of creative knowledge and discovery.