For the immediate future the face of every salon has to change. Words like “ambience” and “luxury” are going to have to be replaced by “zones” and “safety.”
We hate to say it, but sadly it’s going to be about changing priorities, yet retaining the level of service that ensures your clients still leave your salon looking and feeling fabulous.
As Germany opens its salons we are sharing with you some of their mandatory new rules and regulations to guide you in best practices for the future. Of course, you should always follow your local government guidelines as a priority.
The typical ‘salon journey’ needs to be totally re-imagined. In fact, let’s be honest, the ‘journey’ is going to become something of a voyage.
You should be considering a typical visit to your salon now, visualising how your clients can be made to feel safe, from the moment they step through your (regularly sanitised) door. Here are some aspects you need to think about:
Cleanliness and safety have got to be the primary concerns for staff and clients. Knowing your salon is highly sanitised will be the new luxury!
We know many of you have been in regular communication with your clients who are all eagerly awaiting the time when they can return to see you. What should you be doing now?
More than ever, client consultation is going to be crucial.
This is a huge challenge, but also an opportunity.
TIGI is on-hand to support you and your business with information and support, as well marketing materials such as salon hygiene guides and client information visuals. Speak to your TIGI Representative to see how we can help you, or contact us for more information.