TIGI Fuse asked Renee Valerie, TIGI US Technical Education Director, to unveil her key to identifying TIGI Copyright Colour Gloss clients. So when you are rushing from a client to another, you have a check list of what to search for, to better understand their drivers and the language they expect you to use.
RENEE: A glossing service can be used for multiple reasons. Either to tone after a lightening service to darken or change tone with a low commitment result. I always explain to clients that their hair will feel healthier and look shinier on top of achieving the desired colour.
RENEE: Gloss clients will usually ask for a low commitment colour. They’ll also be looking for shiny, healthy-looking hair, with richness and multi-dimensional tones.
RENEE: On top of depositing the desired colour, it also helps to smooth out the cuticle which helps to maintain the integrity of the hair.
RENEE: The conditioning benefit of Gloss is the number one thing my clients notice after a service. Their hair is left looking healthier and shinier, which they absolutely love!
RENEE: There are a few ways to increase the salon visits of Gloss clients.
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If you’d like to try TIGI Copyright Colour Gloss for yourself, contact us to find out how you can become a stockist.